The authorities of the Balearic Islands wanted the tourist rush on their islands (including Mallorca, Menorca, Ibiza) with a trick: influencers should specifically advertise less well -known places to illuminate the well -known hotspots. But the experiment with the targeted deflection via social media has failed – and even new problems caused.
The idea was simple: if you reach millions of followers, you can also send them to less overcrowded areas. The hope was to set up new visitor routes through posts on social media and to keep the masses of places such as Palma, Magaluf or the beaches away. Instead of lighting, however, escalation took place.
Mayor Flehte for help
As the British “Guardian” reports, the plan has become the opposite. This was especially drastic with the help of the example of the Caló des Moro – a small bay in Mallorca, which is suitable for a maximum of 100 people. After a influencer had installed the place, up to 4000 visitors with 1200 vehicles arrived there every day in the summer.
The mayor of the region already argued in June 2023 journalists and travel providers, not to mention the place. In the meantime, the tourist authority has removed all photos of the bay from official websites.
Countless places in hand
Other places on the Balearic Islands also got out of hand. In Ibiza, access to the popular point of view that Vedrà was closed – was too many visitors, too much waste. What started as a smart diversion trick developed into a motor for “selfie tourism” in sensitive places.
The frustration with the consequences of tourist floods is not only great on the Balearic Islands. There are national protests – mainly due to rising rents through holiday apartments. The Canary Islands alone, with 2.2 million inhabitants, registered a new visitor record of 17 million tourists last year. The resentment is growing: with demos it was most recently said: “Massi tourism makes us homeless”.
Spain responds to different levels
The Spanish government also responds to a different level. The Consumer Protection Authority has asked Airbnb to remove 65,000 illegal holiday apartments from the offer. In Madrid alone, more than 15,000 advertisements were influenced. Airbnb threatens in millions of fines if the company does not respond. A spokesperson criticized the procedure as a fixed rate and announced legal action.
Source: Krone
I am Wallace Jones, an experienced journalist. I specialize in writing for the world section of Today Times Live. With over a decade of experience, I have developed an eye for detail when it comes to reporting on local and global stories. My passion lies in uncovering the truth through my investigative skills and creating thought-provoking content that resonates with readers worldwide.
