German “Kraftriegel” – Volkswagen brings currywurst to the shelves of the supermarket

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Now it’s about the sausage! From mid -June, the battered car -wagon also wants to offer its popular currywurst in the supermarket -as a complete dish for the microwave.

This means that VW wants to give the paragraph of the Vleilenproduct of the factory of around 6.55 million in much boost. “We want to raise that again,” said the head of the Volkswagen Meat Shop, Dietmar Schulz, in Wolfsburg.

The idea is not brand new: Meica has been offering a currywurst since 2001 as an easy meal for the microwave, already cut and completely cut and completely with curry powder and ketchup. Other manufacturers followed. And the VW Wurst has also been in the supermarket in the lower Saxony since 2007. So far only frozen frozen to bake yourself. And only in North Germany.

Soon everywhere in Germany and beyond?
That should change the new completed sausage. First of all, it will only be available in North and East Germany near Edeka and Netto. Yes, according to Schulz that should just be the beginning. The goal is a national distribution. “And I am convinced that we will develop very quickly than North Germany.”

On one point, the ready-made sausage of Wolfsburg will differ from the products of the competition: the curry powder is missing to scatter it. This was deliberately avoided, says Schulz. Because at VW the herb is already in the sausage itself, such as in Ketchup. “There is already enough curry in it,” says Schulz. “No powder has to go on it.”

More sausages than the brand cars
The VW Currywurst, once developed for its own factory cantines, is already the best -selling product of the Wolfsburg brand. 8.55 million pieces were stopped in canteens and supermarkets in 2024.

This was confronted with around 5.2 million cars and vans with VW logo. Including all the company’s daughters, the vehicles with 9.03 million were just ahead. But during the car that last weakened, the sausage could continue to grow.

The VW Currywurst was launched in 1973. It is manufactured in the Butcher’s Shop of the Factory -ownership Volkswagen Service Factory. VW even gave her his own part number: 199 398 500 A.

“Prohes of the skilled employees”
The exile of the classic of a VW canteen in Wolfsburg had caused nationally in 2021 in 2021 in 2021. The response of SPD commissioner Gerhard Schröder to the “strength of the skilled employee and competent employee in production at that time has fueled a debate”.

In 2023, VW raised the currywurst spell in the canteen in question. In the remaining more than 30 canteens and kiosks in the factory, the meat product was always offered.

Source: Krone

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