Two of the three Austrians use AI tools

Moreover, more than two -thirds of the companies surveyed stated that they are already using the technology. This is apparent from a study by the trade association conducted by the Market Research Institute Reppublika in collaboration with Google Austria, which was presented on Tuesday.

42 percent of the approximately 1,000 respondents were fundamentally positive about the AI ​​an increase of five percentage points compared to the Consumer Check Trade Association compared to the previous year. The number of crucial importance people fell from 52 percent to 22 percent. “There is a clear link between knowledge and attitude: 78 percent, who consider their own AI knowledge as good, see Ki Positive in general,” said Rainer Will, director of the Commercial Association. “Enlightenment and practical experience are central levers to strengthen confidence in AI technologies.”

Clear differences according to age and gender
In the so -called Generation Z, ie with people born between 1997 and 2007, around 60 percent of respondents use the AI ​​Service Chatgpt several times a week. Accordingly, two -thirds of them also describe the current development of technology as positive and 57 percent describe their interest and their enthusiasm for technology so high. Moreover, almost a fifth stated that the AI ​​also used KI for “psychological advice” – for example about relationship problems.

On the other hand, only 30 percent of the technology had a positive position for the more than 60-year-olds, while only about half of the AI ​​service were rarely used. Over all ages, the AI ​​interviewed has positive with possible medical progress (56 percent). Efficiency increase and better access to knowing were also mentioned (40 and 38 percent).

Malignant use as a threat
Böswilt uses such as deepfkes and cyber crime are seen by a majority as future threats (68 percent). A third fears the loss of jobs and economic inequalities due to technology; In Generation Z this fear was 42 percent more pronounced than in the other age groups.

Although exactly half of men have a very or rather positive attitude towards AI, it is only 35 percent for women. Just like this, more than half of men expect that technology will change their lives positively in the next five years, it is only about a third for women. “It must also be stated that a third of the total population does not use AI technologies,” said Will.

Company: Gaps in knowledge and implementation
In addition to consumers, 318 companies from different industries were interviewed. Two -thirds of them already use AI, about half of them for text position, 41 percent for translations and 37 percent as an “intelligent search engine”. The most common AI services are CATT (53 percent), Microsoft Copilot (36 percent), Deep (27 percent) and Google Gemini (19 percent). A quarter of the companies stated that they are developing their own solutions instead of existing tools.

Only about one fifth of the companies investigated is already progressing in the implementation, while a third party is only planning to use AI in the coming years. Only about a third estimated the know -how about technology as very good or good. “The will is there, but often the companies still miss resources. That is why we have to actively design AI access, especially for small and medium-sized companies, with extensive training, guidelines and best practices,” Will said.

Efficiency is increasing in a third of the companies
In about a third of the companies, the use of AI led to a noticeable increase in efficiency, 22 percent reported cost reductions, about one fifth of higher customer satisfaction and 15 percent of the measurable turnover increases.

“Our joint study shows a clear spirit of optimism. Now the gap must be closed when it comes to knowledge and implementation – together with partners of affairs, politics and education,” emphasized Maimuna Mosser, country manager from Google Austria.