At most locations of Landzeit, Rosenberger, Autogrill & Co. the pre-Corona level has not yet been reached, because the important business with bus tourists from abroad is still largely missing. However, with the holiday season approaching, sales are skyrocketing again.
It is high season at the local highway stops. Especially many Austrians and holidaymakers from neighboring countries make a stopover at Landzeit, Autogrill, Marche & Co. on their way to holiday.
People not only go to the toilet, but also make more frequent use of the gastronomic offer. “Expenses per capita have increased by 20% compared to 2019,” calculates Landzeit boss Wolfgang Rosenberger (16 locations). There is a demand for quality and freshness.
Since bus tourists from abroad are still largely missing, it is important to be patient. The old normal will probably not be reached for another four to five years. To be well prepared, Rosenberger modernizes restaurants, parking lots, toilets, etc. and adapts the food to customer requirements.
The most popular rest areas
Customers thank them and have voted Landzeit the most popular resting place in the country. Number two is vintage. Anton Kothmiller and his team, for example, try to encourage travelers to linger with collectible cups.
The twelve Rosenberger service areas will all be renovated successively by 2025. Where there are already Rosehill Foodparks, travelers can choose from six different Quick Service Brands. That’s going well. “Locations that have not been converted are still well below pre-crisis levels, while new locations are well above,” explains Rosenberger boss Hartmut Graf.
An average of 13.50 euros is spent per customer. On busy travel weekends, some restaurants generate five times as much turnover as in the spring.
At the three rest areas of Marche, the average sales price per ticket is between 15 and 17 euros. “Customers have become more price sensitive since Corona, but are willing to spend more for good quality,” says country manager Roswitha Moser.
The Italo feeling is central in the nine Autogrill restaurants. “Paninis, pizzas and croissants, as well as original Italian retail products, can now be found both in Austria and Italy,” Autogrill boss Martin Ugrinovits reports. The “to go” range is selling extremely well.
Source: Krone
I’m Ben Stock, a journalist and author at Today Times Live. I specialize in economic news and have been working in the news industry for over five years. My experience spans from local journalism to international business reporting. In my career I’ve had the opportunity to interview some of the world’s leading economists and financial experts, giving me an insight into global trends that is unique among journalists.
