When Taylor Swift performs, business rejoices. The current tour of the pop superstar brings in the US economy as much as four billion dollars. The Taylor boom is also in full swing in Austria: the hotels are already full, tickets for the concerts in the summer of 2024 are being traded for several thousand euros.
She is the biggest pop star of our time, her songs are streamed billions of times, she easily fills the biggest football stadiums in the world: Taylor Swift. Their ‘The Eras’ tour, which runs until the end of November 2024 and includes 146 shows, is expected to raise $1.28 billion. The 33-year-old’s concert tour is on track to become the biggest and most lucrative in modern pop music history, according to the Wall Street Journal.
Source: Krone
I’m Ben Stock, a journalist and author at Today Times Live. I specialize in economic news and have been working in the news industry for over five years. My experience spans from local journalism to international business reporting. In my career I’ve had the opportunity to interview some of the world’s leading economists and financial experts, giving me an insight into global trends that is unique among journalists.
