Mineral water, beer, ice, sunglasses, etc.: The long heat period, which lasted until September, provided additional income for many companies this year. In some cases, sales have increased by as much as 25 percent compared to the previous year. Who benefited most from it.
The endless summer continued this week, with maximum temperatures of almost 30 degrees. This represents another sales boon for many companies rubbing their hands as they look back on this year’s long season.
For example, at several beverage manufacturers: “The higher the temperatures, the more people prefer low-calorie drinks or mineral water,” says Coca-Cola boss Herbert Bauer, whose portfolio also includes brands such as Römerquelle or tonic drinks from the Kinley brand. . “In 2023, there was particularly strong growth in the sports drinks category, with turnover increasing by 15.2 percent.”
“In the warm months there was a particular demand for both the 1.5 liter bottle and the small 0.5 bottle for on the go,” analyzes Vöslauer boss Birgit Aichinger.
Beer sales have shrunk somewhat as people bought it less often in restaurants and more often in supermarkets to save money. Egger boss Reinhard Grießler: “Our own premium brand Egger Bier, on the other hand, is growing in volume.”
At Brau Union, Brau Union manager Gabriela Maria Straka notices good developments in the field of non-alcoholic beer. “And we hear from the catering industry that Zwickl beers are particularly popular this season. The mood is good – even into September, for example in the guest gardens.”
Gingerbread as a ‘rival’ is already in the starting blocks
“It took a while for the summer of 2023 to arrive, but we can look forward to a particularly strong September,” explains Eskimo manager Andrea Huber-Schallmeiner. “The many hours of sunshine in late summer at 25 to 30 degrees gave the ice cream trade a new impetus. And this despite the fact that gingerbread is already in the starting blocks as a rival.”
At dm, “in addition to sun protection and shower products, the deodorant range is also doing very well,” explains Managing Director Harald Bauer. The warm month of September in particular brought the drugstore chain a volume growth of almost ten percent in the deodorant segment. Nivea is said to have done very well with its facial care range last summer as people try to prevent sun damage.
They also do the same by buying sunglasses. Dealer Robert Hartlauer: “Our sunglasses sales have achieved a total increase of 14 percent in 2023 compared to the previous year.”
The Tyrolean sunglasses manufacturer Gloryfy has grown even more strongly this year. Boss Christoph Egger: “We were able to record a sensational increase in turnover of 25 percent!”
Source: Krone
I’m Ben Stock, a journalist and author at Today Times Live. I specialize in economic news and have been working in the news industry for over five years. My experience spans from local journalism to international business reporting. In my career I’ve had the opportunity to interview some of the world’s leading economists and financial experts, giving me an insight into global trends that is unique among journalists.
