The fact that fill quantities in the same package are getting smaller and smaller at the same price is a well-known sales and marketing ploy used by countless manufacturers. Now consumers are being fooled in a new, brazen way. Krone+ looked at the manufacturers’ strategies.
There’s something magical about opening a bag of chips. The silent crack as it bursts, the smell of the fresh potato-salt-fat mixture! The disappointment usually comes when the eyes are opened again. Because the pack is only half full. Manufacturers know that customers determine the amount of contents based on the size of the container. It is especially daring if the capacity of the same packaging decreases, but the price remains stable or even increases. This method used by various marketing departments is called shrinkflation and has been in use for several years.
Source: Krone
I’m Ben Stock, a journalist and author at Today Times Live. I specialize in economic news and have been working in the news industry for over five years. My experience spans from local journalism to international business reporting. In my career I’ve had the opportunity to interview some of the world’s leading economists and financial experts, giving me an insight into global trends that is unique among journalists.
