“Buy on Tuesday,” “Use an Android smartphone,” “Search in your browser’s incognito mode,” or “Use a VPN” are just some of the tricks consumers can use to get cheap airline tickets. However, research shows that airline pricing works differently than expected – and only advice is really useful.
“There are so many tricks to finding cheaper airline tickets,” says Olivia Natan, assistant professor of marketing at the Haas School of Business at the prestigious University of Berkeley in California. “But our data shows that many of these beliefs are wrong.”
Together with four colleagues from the universities of Chicago, Yale and Texas, Natan investigated the structure and processes behind pricing at a major American airline.
The system she found, which is representative of airlines around the world, is “strikingly at odds with what many economists would expect – and what most consumers assume.”
Source: Krone
I’m Ben Stock, a journalist and author at Today Times Live. I specialize in economic news and have been working in the news industry for over five years. My experience spans from local journalism to international business reporting. In my career I’ve had the opportunity to interview some of the world’s leading economists and financial experts, giving me an insight into global trends that is unique among journalists.
