62 percent of Austrians surveyed want to give their loved ones something on Valentine’s Day. This is the result of a study by SME Research Austria. This shows that an average of 55 euros is spent per person.
The most popular gift (48 percent) is flowers, followed by chocolates and chocolates (36 percent). Vouchers for restaurant visits and joint trips come in third place. One in ten respondents will be giving away massage vouchers, spa or hairdresser visits this year. The majority plan to buy the gifts in Austrian stores.
Men give more often to their partner
According to the survey, about six in ten respondents want to give their loved ones a gift on Valentine’s Day. This share has increased slightly compared to last year. People who are in a relationship are slightly more willing to give gifts. 78 percent of men and 70 percent of women want to give something to their partner.
According to another study by the trade association, gifts are mainly given to unmarried people. Twelve percent give something to their mother, six percent give gifts to friends and three percent give gifts to family members other than their mother.
“Importance for domestic trade”
“This shows that the importance of Valentine’s Day is increasing for the people of the country, but also for domestic trade. Gifts have the effect of brightening the mood in the still gloomy general mood that prevails in view of the retail crisis that has been going on for several years,” says Rainer Trefelik, Chairman of the Trade Department of the Austrian Chamber of Commerce Commerce, in a press release.
Source: Krone
I’m Ben Stock, a journalist and author at Today Times Live. I specialize in economic news and have been working in the news industry for over five years. My experience spans from local journalism to international business reporting. In my career I’ve had the opportunity to interview some of the world’s leading economists and financial experts, giving me an insight into global trends that is unique among journalists.
