Taste spoiled? – This is what the head of the Brau-Union thinks about the price of beer

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Freshly tapped from the glass, bottle or can: every beer drinker has their favorite version. We wanted to know from Brau-Union boss Hans Böhm whether the latest price increases spoil your taste. The Dutchman talks about pain thresholds, staff cuts and what his lifestyle has to do with the direction of Austria’s largest brewery company.

In his office in Linz, there is a map of Austria on the wall, with some Brau Union locations marked with colored pins. Hans Böhm has been to all twelve breweries in recent months. “The beer tastings were long evenings. “The next day I had coffee with the beer drivers at 6 a.m.,” says the Dutchman, who has been head of Austria’s largest beer producer since September.

Source: Krone

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