Successful with muesli – Why a Styrian dared to take the risk of starting a business by choice

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Why am I doing this to myself? Who doesn’t know this pressing question in a crisis of meaning? New founders in particular always face large, almost insurmountable obstacles. But setbacks and setbacks are part of entrepreneurship. We spoke to Verena Stipsits, a Styrian by choice and entrepreneur, about how she overcame her ‘muesli crises’ to become successful.

Things go wrong during “Steirerkrone”’s visit to Verena Stipsits’ company “Lieber Gesund” in Großwilfersdorf in Eastern Styria. “Excuse me!” she calls to us as she runs through the garden. “Our large production machine broke down. I haven’t slept for four days.” But their mueslis and porridges have to be produced. The major supermarkets at home and abroad, which are among their customers, will not tolerate any delay.

Source: Krone

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