Product subscriptions preferred – Amazon must pay an antitrust fine in Italy

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American online retailer Amazon has been fined 10 million euros by Italian competition authorities for unfair business practices. On the website www.amazon.it, a large number of products choose the option of “regular purchase” by default instead of “one-off purchase”, limiting the consumer’s freedom of choice, the authority noted on Wednesday.

The antitrust authority’s sanction was imposed on two companies of the Amazon group, Luxembourg-based Amazon Services Europe and Amazon EU. As part of the investigation, the Cartel Office found that on Amazon’s website, where the characteristics of the selected goods are described, the “Regular purchase” option instead of “One-time purchase” was used for both products sold by Amazon itself as well as for products sold by Amazon itself. for products sold by third parties Purchase” is preset.

“In this way, consumers’ freedom of choice is significantly limited,” criticized the Italian antitrust authority. Graphically checking off recurring purchases encourages people to regularly buy a product – even if they don’t actually need it – and thus limits the customer’s freedom of choice.

Source: Krone

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