Strict New Rules – Amazon Removes So Many Counterfeit Goods From Circulation

These include items that should be brought into the logistics cycle of the world’s largest internet retailer, as well as cases where Amazon companies and authorities were able to provide information about counterfeit warehouses. According to previous reports, Amazon was able to filter out more than two million counterfeit products sent to the group’s fulfillment centers by 2020.

Stricter rules for merchant accounts
Amazon not only sells goods itself, but also acts as a platform for other retailers – and product counterfeiters often try to use this as a gateway. For example, last year the group expanded the controls when setting up a dealer account.

Offer is automatically scanned
In the US, Great Britain and the EU countries, among others, all applicants have been personally verified since last year. That is a deterrent, Amazon manager Anna Dalla Val emphasizes. Therefore, the number of attempts Amazon blocked to create a new store account dropped from 6 to 2.6 million within a year. The offer of existing dealers is also automatically searched for traces of counterfeit products.

Amazon, among other things, offers companies involved in product piracy the opportunity to register and report infringements of their trademark rights. According to Amazon, more than 700,000 brands participated in this program last year – after more than 500,000 in 2020. At the same time, they reported a quarter fewer violations on average. Amazon explains the decline with the success of the proactive measures.