During the Corona pandemic, banks started to expand World Savings Day activities over several days and weeks to better distribute the customer flow. Now a financial institution is making a clear breakthrough: after more than 100 years, when the Sparkasse Oberösterreich celebrated World Savings Day on October 31, it is moving forward.
It is the public holiday and for many people it is associated with formative memories from childhood – when on World Savings Day, October 31, you took your piggy bank to the bank, had it emptied and the savings were deposited into the savings account.
The pandemic has changed many things
But in recent years, World Savings Day has lost some of its luster: On the one hand, low savings rates became a mood killer, and during the pandemic, visiting a bank branch became less important due to advances in online banking. .
With the introduction of the autumn holidays, things became even more difficult: many families used this time to go on holiday and travel. The Sparkasse Oberösterreich has now responded and set World Savings Day on October 24.
World Savings Day has been celebrated on October 31 for more than 100 years
A break with a tradition that has been lived this way for more than 100 years. “Even with the new date, the primary goal remains to make financial knowledge accessible to families,” Huber emphasizes.
Source: Krone
I’m Ben Stock, a journalist and author at Today Times Live. I specialize in economic news and have been working in the news industry for over five years. My experience spans from local journalism to international business reporting. In my career I’ve had the opportunity to interview some of the world’s leading economists and financial experts, giving me an insight into global trends that is unique among journalists.
