Bruce Darnell was there, Oliver Pocher and Johann Lafer didn’t miss the opening either! The XXXLutz Group inaugurated its new location in Linz with a star-studded line-up. Space was also created for mömax in the capital. According to spokesman Thomas Saliger, the brand is the fastest growing furniture retail concept in Europe.
The team has expanded from 100 to 250 employees, a completely new location that also has the best in terms of technology – in May, the XXXLutz Group opened what it claims is the most modern furniture store in Europe on Hafenstrasse in Linz. Two brands are under one roof here: in addition to XXXLutz, a mömax also has a total of around 5,500 square meters of sales space.
Already 107 stores
With the opening in Linz, Mömax became the 21st furniture store in Austria. The brand now operates a total of 107 stores, as it is also represented in Germany, Hungary, Slovenia, Croatia, Romania, Poland, Bulgaria and Switzerland. Company spokesman Thomas Saliger is enthusiastic about the “incredible expansion” of the past few years: “Mömax is certainly the fastest growing furniture retail concept in Europe.”
This also has to do with the convenience of the stores, which is necessary for a good appearance. As far as the assortment is concerned, we have adapted to the current consumer behavior, which means that people furnish themselves more often and in a more varied way.
Further expansion planned
“But that is only possible if the products are very affordable,” says the manager of the furniture giant from Wels. The expansion path will continue: “Mömax is an extremely exciting line and one of our successful concepts that we are bringing extremely quickly throughout Europe,” says Saliger.
Source: Krone
I’m Ben Stock, a journalist and author at Today Times Live. I specialize in economic news and have been working in the news industry for over five years. My experience spans from local journalism to international business reporting. In my career I’ve had the opportunity to interview some of the world’s leading economists and financial experts, giving me an insight into global trends that is unique among journalists.
