Swedish furniture giant IKEA is known for its innovations, new ways and unconventional sales methods. But now it wants to copy outdated platforms like Ebay or Craigslist and offer its customers a special service. Krone+ has taken a closer look at the new second-hand trading site.
Sustainability – an empty phrase that is used too seldom and not often brought to life. Also in the furniture industry. By offering to buy back old furniture for a small price, IKEA made the first daring attempt to actually put the idea of sustainability into practice.
This makes it possible to sell used items back to IKEA in good condition. This includes chests of drawers, shelves, dressers, desks, cabinets, chairs and dining tables. However, beds, mattresses, sofas, kitchen furniture or electrical appliances can no longer be taken back. “In the 2023 financial year, we bought back more than 7,000 IKEA items from our customers. That is twice as many as in the 2022 financial year. As of Saturday, August 10, more than 8,800 items have been bought back in 2024, of which more than 6,800 items have already found a second home,” reports Elisabeth Dal-Biancon from IKEA Austria.
Source: Krone
I’m Ben Stock, a journalist and author at Today Times Live. I specialize in economic news and have been working in the news industry for over five years. My experience spans from local journalism to international business reporting. In my career I’ve had the opportunity to interview some of the world’s leading economists and financial experts, giving me an insight into global trends that is unique among journalists.
