On the billboard on the platform, during the TikTok videos on the mobile phone or during the main evening film on the couch – no one can avoid advertisements. A slogan here, a pithy saying there: consumers are promised real miracles. But how far can advertising go? Krone+ has looked at the guidelines.
They stand face to face on the tram, eager to get to the next station. Your eye falls on the advertising space of a deodorant manufacturer that boasts a 72-hour effect. The question inevitably arises: “72 hours – can that really be so? And why doesn’t the person next to me try it out?”
Until 2011, advertisers were still offended by the 48-hour deodorant. But that wasn’t enough. It must have been 72 hours. In some cases the number 96 even appears on the packaging. A madness. If you don’t shower for 72 or 96 hours, you generally don’t use deodorant. About a third of the population does not spray, smear or roll a fragrance mixture under the armpits. The manufacturers also know that 72 and even more than 96 hours of fresh scent are pure illusion. Krone+ investigated whether such bold promises are allowed:
Source: Krone
I’m Ben Stock, a journalist and author at Today Times Live. I specialize in economic news and have been working in the news industry for over five years. My experience spans from local journalism to international business reporting. In my career I’ve had the opportunity to interview some of the world’s leading economists and financial experts, giving me an insight into global trends that is unique among journalists.
