Just before Christmas of all times: Britain’s pubs are running low on beer – and not just any beer, but the legendary Guinness! Manufacturers are currently unable to supply the desired quantities because the demand is too high…
Also affected are the countless Irish pubs, whose existence is difficult to imagine without Guinness, known for its dark color and creamy consistency.
“I’m a little shocked because it’s Christmas”
An empty, upside-down Guinness glass now shows customers at London’s Old Ivy House that the tap is empty. “I’m a little shocked because it’s Christmas,” said landlady Kate Davidson. “I didn’t expect the beer to run out at this time of year.”
Exceptionally high demand this year
Although overall beer sales in the UK have fallen recently, Guinness increased volume sold by more than 20 percent between July and October, according to a study. And the trend continues: “Last month we saw exceptional consumer demand for Guinness in Great Britain,” the company said.
Guinness-owned company Diageo has already admitted problems and is working feverishly to increase supplies. CEO Debra Crew recently pointed out that Guinness consumption among women was up 24 percent as the company changed its marketing strategy to attract new consumers.
“Guinnfluencers” generate more sales
In addition, so-called ‘Guinnfluencers’ were setting up advertisements on the Internet. One of them was Kim Kardashian, who posted a photo of herself with the beer on Instagram. In addition, there is a viral hype on the Internet about a game called “Split the G”, which until now has been mainly popular in Irish pubs. With his first sip, the drinker tries to bring the rim of the beer exactly to the center of the Guinness logo printed on the glass.
Source: Krone
I’m Ben Stock, a journalist and author at Today Times Live. I specialize in economic news and have been working in the news industry for over five years. My experience spans from local journalism to international business reporting. In my career I’ve had the opportunity to interview some of the world’s leading economists and financial experts, giving me an insight into global trends that is unique among journalists.
