The business action has developed into major competition for all discounters in Austria who (also) rely on non-food products, such as Tedi, Hofer and Lidl. Krone+ wanted to know: who wins the price battle and where do customers actually buy the cheapest buy?
117 action branches have gone out in Austria in recent years. In 2024 alone, nine new stores and 200 extra jobs were created. “We are proud that we offer high -quality and surprising daily products at small prices”, “is advertised on the website. Good and cheap should no longer be contradictory. This depends on the customers: the sale of action quickly in 2024 with About a quarter to 13.8 billion euros.
Source: Krone
I’m Ben Stock, a journalist and author at Today Times Live. I specialize in economic news and have been working in the news industry for over five years. My experience spans from local journalism to international business reporting. In my career I’ve had the opportunity to interview some of the world’s leading economists and financial experts, giving me an insight into global trends that is unique among journalists.
