The BMW group in Austria is celebrating a mega year 2024: increase in the turnover of more than three percent, record registrations in electric cars and half a billion euros in investments! But despite the success, the group warns: “The car’s ecosystem is under pressure.”
With the turnover of 9.2 billion euros, the BMW group in Austria broke all records last year. E-mobility was a success factor: during the entire market for fully electric vehicles (BEV) in 2024, the BMW e-cars (the IX models) and Mini increased by no less than 24 percent. BMW is therefore in second place in the Austrian e-car market on Tesla.
The employees also go up. The group had 5849 employees in Austria at the end of last year – an increase of six percent. And the Steyr factory starts the production of electric motors for the first time: from autumn electric motors will run from the assembly line, in the final expansion it should be up to 600,000 units annually. “A huge contribution to the future viability of the location,” said Workership Klaus von Moltke.
Register investments, but also warnings
The BMW Group 2024 pumped more than 569 million euros to Austria – more than ever before. But despite the successes, Alexander Bamberger, head of the BMW sales company, sees dark clouds on the horizon: “The motor system in Europe is under enormous pressure. The supplier industry suffers. “As a result, there are also many jobs at stake.
Bamberger calls for more open-air technology and at the same time growth impulses for e-mobility. This is the only way to stay competitive. But the BMW group remains optimistic: with the new e-AUTO platform “New Class”, which will go into production from the fall 2025, the group wants to start again.
BMW -Motorfiets breaks all records
Not only the cars, but also BMW engine bikes are required: 2300 machines were sold in Austria in 2024 – an increase of 8.5 percent. The best result in the history of the company!
Source: Krone
I’m Ben Stock, a journalist and author at Today Times Live. I specialize in economic news and have been working in the news industry for over five years. My experience spans from local journalism to international business reporting. In my career I’ve had the opportunity to interview some of the world’s leading economists and financial experts, giving me an insight into global trends that is unique among journalists.
