These meetings make it possible to share objectives and promote cohesion between employees
Organizing events and meetings is the best way to share the company’s values. It is crucial for the development of its activities, as it allows the definition and sharing of objectives, in addition to promoting the cohesion and satisfaction of all its employees.
Congresses, training courses, motivation or recruitment sessions, communication, sales or loyalty campaigns, innovation… These are just a few examples of events that achieve great results.
Brands are no longer products or services, but culture and values, difficult to communicate with just a text. It is the experiences that remain in people’s memories and that go beyond the organization itself to achieve recognition and personality in society and in the market. And it is in this area that corporate events appear, as an opportunity to share those values that the company wants to convey and communicate. A good event strategy, with well-defined objectives and careful planning can make all the difference.
360º communication: Everything communicates in an event, not just the words of the speaker and the videos, but in a more general way, everything is part of the experience and forms a corporate identity: the welcome, the decoration, an artist, the gastronomy, the location , the activities, the music, the type of assembly… Everything gives life to the company and its values.
Human contact: Remember that the most important thing is people. Values are not something abstract, they are behaviors and attitudes of people that are precisely seen and materialized in an event. Encouraging the dialogue between people, the exchange of opinions, is especially important when it comes to understanding values and cultures.
authenticity: The events are part of the company’s strategy and a company philosophy. The ones that really have a transformative effect on your team are the ones that rely on authentic planning aligned with your goals.
Source: La Verdad
I’m Wayne Wickman, a professional journalist and author for Today Times Live. My specialty is covering global news and current events, offering readers a unique perspective on the world’s most pressing issues. I’m passionate about storytelling and helping people stay informed on the goings-on of our planet.
