Broadcasting on ITV, in the UK, the Magnum Media space has reached an audience of over 32% screen share
‘Now I’m down’, ‘Boom!’, ‘The wheel of luck’, ‘Who wants to be a millionaire?’, ‘Catch a million’, ‘Pasapalabra’… Atresmedia’s idyll with competitions seems inexhaustible and it will more so with the arrival of ‘The 1% Club’, the format that already managed to capture audiences in its first season in the UK, where it was possible to follow it via ITV. The communications group, based in San Sebastián de los Reyes, has just reached an agreement with BBC Studios to acquire the rights to adapt this format, created by Magnum Media, which, in addition to its renewal for a second season on ITV, are landing in France, Israel and the Netherlands.
But what is ‘The 1% Club’ about? Space, they explain from Atresmedia, not only tests the participants’ memory, “but also measures people’s real intelligence.” The aim of the competition is to belong to the 1% club: 100 participants take on the game and to win they must correctly answer a question that only 1% of the country could answer correctly. Since this is the case, the questions are not about general culture, but have an important part of logic, and therefore memory carries little weight.
Each participant starts with a fixed amount. They will start with simpler questions that 90% of the population would get right. However, the game gets more complicated with each question. The one who answers wrong is eliminated and at the end of the program only one player is faced with the question that only 1% would be right. If you answer correctly, you take the boat home.
During his time on ITV last April and May, ‘The 1% Club’ attracted audiences. The program premiered with a viewership share of 24.8% and more than 3.4 million viewers, but it did not peak and the audience has become increasingly loyal, with a viewer share of 32.3% and 4.1 million viewers in one of the episodes.
«We are very satisfied with the acquisition, because it is a priority for Atresmedia to continue to bet on internationally successful formulas. The most watched matches on our television are on Antena 3 and therefore it is a genre that fits perfectly into our entertainment catalog,” explains Carmen Ferreiro, Director of Entertainment Programs at Atresmedia Televisión.
For his part, André Renaud, senior vice president of format sales in the global market for BBC Studios, said: “The 1% Club’s winning formula of entertainment and problem-solving continues to attract great interest from our international customers and it is exciting that Atresmedia is the became the fourth partner to commission a local version of the format. We are ambitious in our plans to reach even more audiences in Spain and Latin America in the future.”
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An image of the set, in the British programme. rc
Source: La Verdad
I’m Wayne Wickman, a professional journalist and author for Today Times Live. My specialty is covering global news and current events, offering readers a unique perspective on the world’s most pressing issues. I’m passionate about storytelling and helping people stay informed on the goings-on of our planet.
