Entrepreneur Fermanagh launches new sustainable fashion venture

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Nicole Collins from a rotation event

The farmer hopes to bring a new and innovative concept to the area by launching its new venture which offers the rental of designer clothes for special occasions.

Nicole Collins, from Enniskillen, immigrated to Australia shortly before the COVID-19 pandemic, but has now returned to her hometown to start rotating opportunities.

Designer clothes and dresses can be rented for a few days, which will save people hundreds or thousands of dollars that can be spent on buying a dress.

The 27-year-old has always worked in the fashion industry and says her new business aims to bring sustainability and accessibility to designer fashion.

“In Sydney, where I lived, the entire clothing business was pretty huge. Everyone rents clothes to go to events,” she told MyFermanagh.

“It’s really cool because it’s definitely a more sustainable approach in the fashion industry.

“I’ve been in the business for a while, studying fashion and working in Penney’s office for five years, so it’s always been great.

“Since everyone is becoming environmentally conscious, I thought it was a good approach.

“I buy clothes that are a little longer and then you can rent them for a lower price, rather than buying them yourself.”

The impact of the pandemic has caused many changes for Nicole and she felt it was the right time to open up her new venture, which is originally based on the internet.

“With the pandemic, a lot of things have been canceled, so everyone has a lot of them.

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“It gives people the opportunity to wear different clothes without spending an absolute fortune on it.

“Owning a business has really helped me adapt since I got home and seeing the support you get from everyone is so rewarding.

“The next few months will be a real test of what our customers are looking for, so we want to try to figure out our demographics and adapt our business to that.”

Source: Belfastlive

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