Households in Austria have to save energy. This could hardly be ignored when the federal government’s new energy-saving campaign “Mission 11” was presented. “Savings” were probably made elsewhere as well – namely with the graphics ideas for the campaign. The subjects of “Mission 11” are very similar to the graphic design of an Austrian e-car subscription provider.
Similar symbols and almost identical color combinations (see video) suggest that the graphic idea of the new “Mission 11” campaign was taken from the company “vibe”. Purple ribbons, orange background: The resemblance is also recognizable for the domestic e-car subscription provider.
“Classy design, finer look, smooth step!”
But the company, co-founded by ex-Herzblatt presenter Christian Clerici, takes it with humor: “We feel almost a little honored that the government is picking up our CI and thus relying on good vibes,” explains “vibe” CEO Lisa Ittner to the broadcaster PULS 24. “Especially because ‘vibe moves you’ also wants to promote the energy and mobility transition. In that sense: nice design, nice look, smooth step!”, continues the director.
Save 11 percent on energy consumption
The cost for the entire campaign by the federal government, which Economy Minister Martin Kocher (ÖVP) described as “unusual, colorful and loud”, is 3.6 million euros – it is not known how much of this went into the graphics. The aim of the campaign, which runs until March 2023, is to encourage households to save 11 percent of their energy consumption.
Source: Krone
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