It’s a video that was never intended to be released to the public, and yet it “accidentally” ended up on the Internet. What followed was a wave of outrage – among tourism experts and also in politicians. The Tyrolean Provincial Tourism Board, Mario Gerber, is now also involved in the “peasant affair” and demands full explanation.
An image video that shows a farming family in the middle of the Tyrolean mountain idyll. “Tasteless; a failed attempt to be funny; “Such an image does not suit Tyrol” – these were just some of the comments from the industry. There was general outrage after the video appeared online.
Tyrol advertising boss: “It was a mistake”
“Social media are ruthless,” Karin Seiler said a few days ago in an interview with “Krone”. The director of Tirol Werbe had to explain himself for something that should never have seen the light of day. “Accidentally” – as Seiler emphasizes – the fragment appeared briefly on Facebook as part of an isolated advertising test.
State Tourism Council Mario Gerber apparently doesn’t find the ‘surveillance’ funny at all. The ÖVP politician demands that “the incident is immediately clarified internally.” To this end, Gerber will instruct the director of lebensraum Tirol Holding GmbH, Josef Margreiter, “to analyze the internal processes that led to the distribution of the video and the incident. to be fully clarified.”
“This should not be jeopardized”
In recent years and decades, Tyrol has “built an excellent national and international reputation for quality tourism with an emphasis on nature, hospitality and authenticity.” “This should not be jeopardized in any way, not even in the interests of the many local tourism companies,” Gerber emphasizes.
He is clear that “this incident must be fully addressed so that similar mistakes can be ruled out in the future.”
“One of many suggestions”
“The video was one of many suggestions from the agency. But we rejected it because it was not suitable for us. “That does not match our values,” said Tirol Advertising boss Seiler. After the surveillance became known, the test was immediately stopped and the video was removed from all Tirol Werbe channels.
Source: Krone
I am Ida Scott, a journalist and content author with a passion for uncovering the truth. I have been writing professionally for Today Times Live since 2020 and specialize in political news. My career began when I was just 17; I had already developed a knack for research and an eye for detail which made me stand out from my peers.
