With the vaccination campaign “#gemeinsamgeimpft”, the federal government wanted to reverse the trend in protection against the virus and especially to convince people who had not yet been vaccinated to get vaccinated. On June 1, the circuits had already cost about two million euros. However, the success seems rather meager.
The campaign started on March 21 with the aim of reaching the unvaccinated people. To reach people with a migration background, only about 2.5 percent of the budget was spent on foreign language advertising. Nearly eight percent went to media intended to appeal to young people and social media, according to a question from the Chancellery.
Campaign actually clearly visible
The aim of the campaign was to target groups of people whose vaccination coverage was particularly low. In particular, young people, pregnant women and new mothers, the unemployed, the elderly and people with a migrant background should be encouraged to get vaccinated through the advertisements on ORF, on private TV, on radio, in national print and online media and on social media. media will.
In April 2022, the Austria Corona Panel project at the University of Vienna found that about 78 percent of those polled had seen the vaccination campaign at least once in the past four weeks, it said in response to the NEOS request.
Numbers bring sobering up
A look at vaccine progress in the country, however, is sobering: While nearly 50,000 vaccinations have been administered in the country in the past seven days, the vast majority of them were third or booster vaccinations. You almost have to use a magnifying glass to look for the first vaccinations in the vaccination dashboard of the Ministry of Health.
Among 14 to 24 year olds only 51.88 percent have current vaccination protection, among 25 to 34 year olds it is only marginally higher at 53.74 percent
Wave of infection brought many refreshments
Also, the most notable wave of immunizations occurred in late June-early July, when the massive omicron wave started building up. It remains to be seen whether the course of the pandemic was more decisive for the vaccination decision than the campaign – by far the largest part fell on booster vaccinations during the affected period.
In view of the contagion wave that is expected in the autumn, the question now arises how politicians can still convince the skeptics of vaccination. That the Covid quarantine has now even been abolished in the country does not necessarily reflect the need to protect yourself from the virus through vaccination.
Campaigns show “only limited effect”
In any case, the researchers of the Austria Corona Panel at the University of Vienna concluded in February that vaccination campaigns among the group of unvaccinated people would have “only a limited effect”. State efforts in this direction would therefore not have the desired effect.
Skeptics – if at all – would only be persuaded to get vaccinated by those closest to them. The only national point of contact is still the teaching staff, who can at least reach younger unvaccinated people, the conclusion reads.
Source: Krone
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