Chicharito and Vela stopped traffic in Los Angeles

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The traffic “: this is how it is known to The Angels the derby in between Galaxy and the LAFC. The Latin soul of the city will stop by this Saturday to see Chicharito Hernandez against Carlos’s candle. Two million of LA’s four million residents are Latino. Seeing the stellar clash between the two Mexican glories costs up to 400 dollars. “We have noticed the growth of the value of our brand,” the Galaxy president and co-president and general director of LAFC at EFE assured.

Chicharito and Carlos Vela are major assets for Los Angeles soccer clubs in the field and business. Both came into the derby after scoring four goals in five games. But they also fill stadiums and spark the interest of sponsors for the teams. “Charisma”, “talent” and “humility” are the words most pronounced by Chris Kleinpresident of the Galaxy, and by John Thorringtonco-president and CEO of LAFC, to identify their respective stars.

But the derby was a derby and there was a healthy rivalry: “We want to be the Mexicans’ favorite team in our league ”, the ambition Thorrington acknowledges.

Beer, tequila, micheladas, Latin patrons

From beer and tequila companies, Galaxy sponsors, to micheladas and international transportation companies, LAFC partners, the brand value of Los Angeles teams is rising.

“Undoubtedly, with the arrival of Chicharito we have noticed the growth of our brand and our businesses. We always notice it when we have stars and when we are successful, with David Beckham, with Zlatan Ibrahimovicwith the Stephen Gerrard, Giovani Dos Santos. That’s the recipe that makes a difference and changes us, ”Galaxy president Klein said in an interview with EFE.

The former Manchester United or Real Madrid striker has been playing for the Galaxy since 2020 and, after a first year marked by physical problems, scored 17 goals in 21 games last year. This season he already has four and he is the absolute leader of his team.

“It’s very important to us, credit to him for how our club lives, how he speaks, how he leads. We all know his goal records, we know his quality. Who has we’re here, ”Klein acknowledged.

“He had charisma. When he came here he went through a difficult time. But he went to my office, sat down, looked me in the eye and promised me that the player we were going to see was something we had never seen before. And he did, “said the president of the Galaxy.

Chicharito’s “courage” and “humility” make him a business machine for his team, which has “Modelo’s” or “Corazón de Agave” tequila, among others, on its list of sponsors.

Vela changed the perception of LAFC in Mexico

But if Chicharito is the star of the Galaxy, the quiet leader of the LAFC is Carlos Vela, a “unique” player who changed his team’s view of Mexico on his football. Even more so after reaching the final of the Concacaf Champions League in 2020.

“The value of the club has grown tremendously. After reaching the final in the Concacaf ‘Champions’, now when I go to Mexico it’s really different. We have more respect. We want to be the favorite Mexican team in our league.” he admits. Thorrington.

“For me, Carlos is weird because he’s a star, but he doesn’t want to be treated like a star. He gets attention and all that, but gets confused. Sometimes he thinks he’s arrogant, but he just doesn’t want attention. He wants to be treated like that. of a star. treated like any player, “he said.

By signing Vela in 2018, LAFC pursued one of its great goals: “To unite the city of Los Angeles, which is very diverse. Fans want to feel like they are represented in court.”

“There are different ways of being a leader. The important thing is that it’s genuine. It’s not just the leader who shouts, that’s wrong. Everyone has a way of being a leader. Carlos is not a general in the army. He wants to show how he plays who wants to win , ”Thorrington told EFE.

So, “El Tráfico” this Saturday will be a particularly face-to-face between Chicharito and Vela, two flags for their clubs whose weight is more than their performance on the field and making them real social phenomena in Mexico and in Los Angeles. Latin angels.

Source: La Verdad

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