The youngest of the CFF Olympia Las Rozas melted their medals for equality

Inequality in sport and especially football continues to be the order of the day. The clearest example of different treatment between players and players was experienced during the last Women’s Super Cup, held in Mérida, where the players of the finalist teams (FC Barcelona and Real Sociedad) had to collect the medals themselves, having nothing to do with the men’s Super Cup delivery ceremony, held a few weeks earlier in Qatar.

As a sign of respect, the youngest group of FFC Olympia Las Rozas has decided to melt all its medals to create a symbol of respect and admiration for the athletes who every day have to face similar situations like the Super Cup. This symbol is a star with one point missing, a sign of inequality in sport. The goal of the youngest is to give this recognition to the players of FC Barcelona and Real Sociedad. To do this, the youngest sent their stars to the players of both teams.

But this original idea wants to go further and aims to become a symbol for all athletes who suffer from inequality every day. For this reason, the women’s football club has created a website so that anyone who wants to donate their ‘medal’ can join this movement of tribute and respect.

In order to fulfill the dream of the youngest girls, CFF Olympia Las Rozas had the collaboration of the sponsor of the youngest children’s team, the strategic communication agency APPLE TREE, which was in charge of creating the ‘Stars for equality’ campaign. to raise awareness about inequality in sport. Carme Miró, CEO and founder of the agency, points out: “As an agency, we always work to achieve equality in areas where there is still a big gender gap like football. Because of this, when the their initiative is the youngest girl, we believed that we should unite and help them achieve their dream and pay tribute to their idols”.

inequality in football

Inequality in sport is still a hidden reality. According to the collective agreement for female soccer players, they are entitled to receive a minimum salary of 16,000 euros, a far cry from the 155,000 euros that male players receive according to their own agreement. Differences are also evident in the informational treatment of news about sports competitions. Thus, in Spain, 22% of news on sports competitions refer to women’s competitions, according to the study ‘The visibility of women’s sport in the media’, carried out by APPLE TREE and REBOLD. Similarly, international organizations such as FIFA distinguish between men and women when awarding their prizes. For example, in the last edition of the Women’s Soccer World Cup, FIFA distributed 30 million dollars in prizes compared to more than 400 million distributed in the World Cup in Qatar last year.