Despite going through a ‘bad’ streak, due to constant injuries, Carlos Alcaraz has a purpose between the eyebrows: to be number one in the ‘ATP Ranking’ again. To get back to being the best tennis player in the world, he has help with his new shoes that will remind him of his grandfather’s motto wherever he goes.
Nikethe sports brand that sponsored him, wanted to have a good move in the tennis player and gave him a fully customized sneakers. Among them, the tribute they paid to the Spanish grandfather is remarkable, because on the sides you can read the motto that reminds him before every game: “Head, heart and balls”.
Not only that, Nike has gone further and customized even the smallest details of the sports shoes. ‘Just do it’, the emblematic slogan of the brand is personalized to the needs of the tennis player. They played number one to remind the young man what his main purpose is.
Carlos Alcaraz didn’t just have his grandfather’s motto engraved on his new shoes, because the moment he became number 1 in the ATP Ranking he decided. burn your skin his grandfather’s advice that inspired him in his worst moments.
Source: La Verdad
I’m Robert Maynard, and I am a passionate journalist with experience in sports writing. For the last few years, I have been writing for Today Times Live. My main focus has been on sports-related stories and features. With my strong background in journalism and extensive knowledge of the industry, I am able to provide readers with well-crafted pieces that are both informative and engaging.
