In the last hours, the sports brand On which belongs, among others, to Roger Federer has announced one of its flagship signings for the 2023 season. Iga Swiateknumber 1 in the world, left ASICS to wear the sportswear led by the Swiss player.
Swiatek is switching his clothing brand this week in Miami, although he will continue to wear ASICS shoes until On designs custom ones for him in the coming months. “I will be the first female tennis player to join the On. I am glad that a brand like this trusts me as an athlete and as a person”, explained the Polish woman in the last hours on social networks.
Swiatek became the first ‘bombshell’ of a brand to grow under the protection of Roger Federer. The Swiss is directly involved in the development of the company’s products and growth. In addition, he is one of its great ambassadors and inspired ‘The Roger’ shoes.
From this starting point, On continues to expand through tennis. Not only did it make it to number 1 on the women’s circuit, but it added another incorporation in the final hours of the signing of Ben Sheltonone of the most promising youngsters on the circuit and for whom he has fully entered the US tennis market.
Source: La Verdad
I’m Robert Maynard, and I am a passionate journalist with experience in sports writing. For the last few years, I have been writing for Today Times Live. My main focus has been on sports-related stories and features. With my strong background in journalism and extensive knowledge of the industry, I am able to provide readers with well-crafted pieces that are both informative and engaging.
