The Mutua Madrid Open and Estrella Damm, together until 2027

Star and the Mutua Madrid is open has announced the renewal of agreement of brand sponsorship of the tournament for the next five editions, giving continuity to the relationship that binds them since 2008. The agreement was ratified at the Caja Mágica of Jorge VillavecchiaCEO of Damm, and Gerard TsobanianCEO of the Mutua Madrid Open, in an action that was also attended Jofre RieraDirector of Damm Sponsorships, and javier burgoscommercial director of the Mutua Madrid Open.

With the new agreement, Estrella Damm maintains the status of Official Beer of the Mutua Madrid Open, as well as its brand presence in the area and on the slopes, and natural mineral water. source of light will continue to be an Official Collaborator of the competition. As usual, the brand will use the revitalization of the Estrella Damm lounge, offering attendees the best musical and entertainment proposition during the weeks of the tournament. In addition, Estrella Damm will also attend the Dam Star Expoa space that includes the tradition of national tennis, thus strengthening its connection with the history of this sport.

so, Star renews its commitment to the best men’s and women’s tennis, where, from April 24 to May 7, the best rackets in the world will meet. In this edition −and as has been the case with the WTA 1000 tournament for several years−, the Mutua Madrid Open will become a two-week ATP Masters 1000 tournament, reaffirming the spirit of growth that has marked all phases of the event since its arrival he in Madrid in 2002.

Thus, the ATP main draw of the Mutua Madrid Open will expand in size (from 56 to 96 players) and in days (from 8 to 12). In addition, the WTA tournament will also increase the size of its draw, passing from 64 to 96 playersand will take place at the same time as the men’s competition, guaranteeing the show and offering fans a range of great options to continue in the Caja Mágica.