Manu Tajada, the thought leader behind Titan

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manu tajadacareer director of Skoda Titan Desert Morocco, he is the first visible leader of the organization. His role, as he explained to MD, is based on getting the route before the event starts, following up from the car so that the runners can take the route they have and leading the subsequent briefings to detail the things that should be improved.

This year’s route is characterized by being very new despite being in Morocco since the inaugural edition of 2006. Almost 80% of the route has never been done before. “The most difficult thing when it comes to fixing the path to take is the ability to combine a high challenge on a sporting level with good aesthetics. I’m obsessed with the Titan which is a ride for the rider. Then, logically, there is also a problem with logistics,” he commented.

“To organize a tour, maps and cartography are studied first and then travel to confirm that it can be carried out. Shortly after the entire tour is made to confirm that the state of the roads has not changed.”

The important thing is that his ideas work and increasingly attract the attention of cycling fans but, above all, people from the professional world like Miguel Indurain or Abraham Orlano he doesn’t want to miss the appointment: “For us it is a source of pride and recognition that a good job is being done. It also helps us to explain something that if you don’t live it is difficult to describe”.

When we asked him about Titan’s future, Manu was clear about the goal: “internationalization. Now our public is heavily based on Spanish runners and we want to increase the number of nationalities”. The truth is that they are getting there. This year they have reached 25% of foreigners with a good participation of Latin Americans .In the future medium term, they want to attract more people from European countries.

The Skoda Titan Desert Morocco stands out above the editions of Almería and Saudi ArabiaI for the fact of being, as Manu explained, the flag of this competition. “We came here in 2006 and the name titan desert It cannot be understood without the land that Morocco offers us”.

To finish, he reminded us with a smile that the loudest thing the contestants say to him is that he is very tough. And he commented that he was doing it.

Source: La Verdad

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