‘Boss’ announces its partnership with Formula 1 driver, Fernando Alonso. From now on, the fashion firm will dress the two-time world champion at official events off the slopes, including his red carpet appearances and interviews.
‘I’ve been a big fan of’ for a long timeboss‘ and I am delighted to take on this new role as an ambassador within the patronage of Aston Martin F1 Team. I really want to work closely with the brand and to represent what it means to be a true ‘Boss’, on and off the circuit”, assured the athlete in the statements released by the company.
For his part, Daniel Grieder, CEO of ‘Hugo Boss’, highlighted Alonso as “an icon on the track” with a “great personality”. “I am very excited that he will be one of our brand ambassadors in the coming years. Fernando fully embodies the meaning of being a ‘Boss’ today: he has a strong sense of will, makes the right decisions and inspiring people from all over the world,” he began.
The businessman also emphasized his “great spirit and attitude.” “Appropriately fits the values of ‘boss‘. He has pursued his passion for racing since he was young and has been celebrating success in motorsports for over 20 years.”
This news comes at a good time for the driver, who is having an incredible performance in the current season of Formula 1. The brand took the opportunity to officially announce it at a party they organized in Budapest together of many celebrities and influencers.
Source: La Verdad
I’m Rose Herman and I work as an author for Today Times Live. My expertise lies in writing about sports, a passion of mine that has been with me since childhood. As part of my job, I provide comprehensive coverage on everything from football to tennis to golf.
