Messi brought the PSG sponsors to the wings, breaking their record

The arrival of Leo Messi sa Paris Saint Germain This has boosted revenue from sponsorships: at least 300 million euros in the 2021-2022 season, a record in the entity, club sources confirmed.

Close to Real Madrid and Barça

Although the Parisian team failed again in its great goal, the lift to the Champions League, its finances show a different face. It is estimated that, by the end of the 2021-2022 season, total revenue will reach 700 million euros, close to European giants such as real Madrid Y FC Barcelona.

Thanks to the impact of the signing in August 2021 of Messi -seven-time winner of the Ballon d’Or-, the PSG will improve its revenue from sponsorships and products derived from this course which is nearing completion by 13% compared to 2020-2021.

The estimated between 300 and 310 million for sponsorships will also improve the 295 raised in the 2018-2019 season, the best in the team’s history, when it hadn’t even arrived. Messibut they are numerous Kylian Mbappe Yes Neymar.

A dozen new sponsors

The number ’30’ of PSG was able to attract at least a dozen new sponsors almost in an instant.

On the fashion side, Dior Y GOAT; of automotive, autohero; from the world of cryptocurrencies, Crypto.com; of deliverers, Gorillas; of natural drinks, Smart Good Things; of softdrinks, energy Volt Y big Cola; of water, Sports Water; and internet betting PlayBetR.

More than a million t-shirts were sold

According to market sources, the sale of T-shirts from PSG this season it has exceeded one million units, 60% of them numbered ’30’ of Messi printed. A record. Revenues on the day of the match will also increase, to 132 million.

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While the profitable contract with Nike is still in force -until 2032 in exchange for 75 million a year for team dressing-, the television rights of the French league are still not going away, far from the growth of the greats of England or Spain.

According to The Team, These rights will remain below 200 million euros, slightly less than in 2020-2021, which is partly due to the early elimination of PSG in the round of 16 of the Champions League against real Madrid.