CaixaBank joins Paralympic athletes in its new ‘Road to Paris’ project

CaixaBank, official sponsor of the Spanish Paralympic Committee since 2019 and entity linked to ADOP planits support for Paralympic sport continues, with its athletes in the final stages of preparation for Paris 2024 Paralympic Gameswhich will be held this summer.

Through ‘Road to Paris’ project, The financial entity will promote many actions to give visibility and normalize disability, raise social awareness and bring each of these elite athletes closer to the territory.

To do this, CaixaBank created a route that imitates the path of the Paralympic flame, which will pass through each territorial address where the financial institution has divided all its activities in Spain. The circuit will start in February in the Canary Islands and will run Andalusia, Valencian Community, Murcia, Castilla y León, Madrid, Castilla La Mancha, Extremadura, Ebro area, North, Balearic Islands, Barcelona and will end in July, with a final stop in the direction of the territory of Catalonia.

At the same time, CaixaBank will organize various sporting, institutional and collaborative activities with around 20 athletes, who are part of the ADOP plan, to convey the values ​​that the entity shares with the athletes who it and send the message to the whole territory and society. .

The typology of these challenges will focus on normalizing disability, giving prominence to athletes, reporting on their achievements, involving society and recognizing the work of those who make this project possible.

Among the protagonists of this new challenge, CaixaBank will have the collaboration of Gerard Descarrega, Ricardo Ten, Nagore Folgado, Marta Fernández, Sara Andrés, Dani Stich, Luismi Marquina, the Molina sisters, Teresa Perales, Susana Rodríguez, Álex Sánchez, Nil Riudavets , Among others.

‘Road to Paris’ It will end with a closing ceremony before the Paralympic Games, which will feature a special presentation with the presence of sports and institutional representatives of the Spanish Paralympic Committee, as well as representatives of financial entities.

With this action, CaixaBank seals its commitment to Paralympic sport, which it has supported in recent years through various initiatives, especially all related to the CPE and its athletes, as well as Spanish wheelchair basketball team, both men and women, and the collaboration. with the Spanish Federation of Sports for People with Physical Disabilities.

In addition, the financial entity will provide, as an added value to its collaboration, the implementation of dissemination campaigns for each of the stops with the aim of raising awareness of Paralympic sport and its athletes, promoting more knowledge of their personal stories and exploits in sports.

Commitment to diversity and inclusion in sport

Through sponsorship, the financial institution promotes cultural, social and economic development, in accordance with its founding values ​​of social commitment.

Consequently, in 2016 the entity decided to bet on Paralympic sport sponsorship to promote inclusion in sport and reaffirm its commitment to diversity. The first agreement was as the main sponsor of Spanish Federation of Sports for People with Physical Disabilities (FEDDF)with the aim of promoting wheelchair basketball, both in men’s and women’s categories.

At the same time, CaixaBank is involved in school wheelchair basketball championships to reach all age groups in society.

Subsequently, in 2019, CaixaBank became the new sponsor of Spanish Paralympic Committee. Through this sponsorship, valid until the Paris 2024 Paralympic cycle, CaixaBank actively collaborates with CPEthrough the ADOP program, which provides scholarships aimed directly at the preparation of Spanish Paralympic athletes.

Through sponsorship in CPE, in FEDDF or in sponsorship of the adapted ski program in the Sierra Nevada, The financial entity extends its commitment to Paralympic sport by fulfilling its main objectives, which include ensuring that athletes can have the best possible means to achieve their sporting achievements and deliver the values ​​represented them in society. Furthermore, at this time CaixaBank has contributed, as an added value to its collaboration, the implementation of dissemination campaigns with the aim of raising awareness of Paralympic sport and its athletes, promoting greater awareness of their sporting exploits and the values which permeates each of their actions. .

For all thisCaixaBank It is considered the third most relevant brand in Paralympic sports in Spain, after Once and Coca-Cola Foundationaccording to the sports sponsorship barometer prepared by SPSG Consulting.