Tiger Woodsthat was in January ended his 27-year relationship with Nikeannounced its launch on Monday new clothing brand Sun Day Red.
“Sun Day Red will embody a love of gaming and competition and we are for people who share those valueswhether on the golf course or in life,” Woods said in a statement.
The date of the launch of the brand is on May 1.
The Sun Day Red logo is a tiger with 15 stripes, one for each of Woods’ 15 major victories.
Woods announced in early January the end of its commercial relationship with Nike after 27 years of association through a short message on social networks where he pointed to a “new chapter” ahead.
“27 years ago I was fortunate to begin a partnership with one of the most iconic brands in the world,” Woods said in a message in which he personally thanked Phil Knight, the founder of Nike, “for his passion and vision” made possible. the relationship.
For its part, the sports equipment brand, which He started sponsoring golfers when he was 20 years old.thanked on his Instagram account for the contribution the athlete made to the company.
“Tiger, you challenged your competition, stereotypes, conventions and outdated ways of thinking. You challenged the entire institution of golf. You challenged us. And most of all, yourself. And for that challenge, we thank you,” Nike said.
Source: La Verdad
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