He I’ll lift you up and Julian Calero an agreement was reached in which the coach of Madrid became the coach of the Levante team until June 2026. The announcement was made in a very clever way: with the coach making a mortadella sandwich, with a clear connection to one of his most popular phrases
“Since we came here, we have reached this situation where we are in the playoffs for promotion to the First Division eating mortadella sandwiches. Big, yes, but there are many mortadella sandwiches,” he said when he was coach of Burgos. The photo shows how careful preparation and good ingredients can turn a sandwich into a gourmet dish.
The video winks at Calero, uses humor to introduce the mister and anticipates some resources and tips for what will be a Marketing and Communication campaign for next season that the club will present shortly with the launch of the 2024 season ticket campaign /2025.
Calero, who arrived in València after ending his contract with FC Cartagena, replaces Felipe Miñambres, as the sports director took over as coach for the last fifteen days of LaLiga Hypermotion after Javi Calleja was sacked.
Source: La Verdad
I am Shawn Partain, a journalist and content creator working for the Today Times Live. I specialize in sports journalism, writing articles that cover major sporting events and news stories. With a passion for storytelling and an eye for detail, I strive to be accurate and insightful in my work.
