The ‘Messi effect’ is unleashing in MLS

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The presence of Leo Messi in it Inter Miami haha shot in MLS at levels not reached by the United States League. This Tuesday, when the regular season of the competition ends, in which the Florida team was proclaimed champion, MLS announced a series of data confirming the withdrawal of the contest.

The Argentine ’10’ tops the ranking of sold t-shirtsboth in the MLS and global level. And he was instrumental in the creation of Inter Miami’s retro-inspired third shirt the best seller in history from the official MLS store, broke sales records for the first day, week and month.

And as a result of agreements with Primark and Bershka, MLS now has more than 800 points of sale of its products in various European countries (Spain, France, Germany…).

The attendance of the public in the states has been exceeded any previous recordreached 11,454,295 fans, representing an increase of 5% compared to last year and 14% compared to two years ago.

He usually of attendance this too the highest in history of MLS, including 23,234 viewers and 10 clubs equaling or exceeding their best averages. All this leads to a 12% increase in tickets sold and of a 13% on sponsorshipboth at the club and MLS level.

The forecasts They pointed out that, once the playoffs are played, the tournament will be divided into three groups largest attendance in the world, including the Premier League and the Bundesliga.

Finally, the ‘Messi effect’ was also noticed in a noticeable increase in the number of MLS followers in social networks, which exceeds the increases of any other sports league in the US Specifically, the fans at TikTok has grown by 26%, to YouTube the increase has been 21% and in instagram, by 10%.

Source: La Verdad

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