Record numbers were never seen before the start of the Tour in Denmark

Some, if any, are beginning to 109th edition of the Tour de FranceYou are off to a very good start. A passion, dedication and respect that could be seen already the day before the test started in the teams ’presentation – an action attended by 15,000 people – and that in the first three days of the gala round resulted in a crowd taking in the streets and highways to show their support to the runners and convey their encouragement.

A sense of dedication is now translated into numbers after Tour de France quantified the passion of the Danes for their career.

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The ‘Grand Depart’ the northernmost part of the Tour de France caused a popular madness that exceeded all expectations, as can be read in the press release released by the race organization itself, in which it is detailed that “the Danish television channel TV2 registered an average share of 78% in the first three stages. Never seen before! “.

To get an idea of ​​the success of the Tour passage Denmark suffice it to say that nearly two million Danes – a country with six million inhabitants – traveled to be seen live as their countrymen Magnus Cort Nielsen He wore a polka dot jersey that rewards the best runner in the mountains.

Not all Danes were able to enjoy watching the Tour on the streets and on the streets, and chose to follow the show on television, re-recording amazing numbers. Figures published by national channel TV2 indicate that Danes followed the Tour stages inclined in front of their screens, as screen sharing rose to 86% on average. There was even a peak of 1,100,000 viewers with the arrival of Sonderborgbefore the sprint’s victory Dylan Groenewegen.

And it’s just like I taught Julien Goupil, Director of Media and Sponsorship at ASO. The hearings of TV2Tour’s historical partner (since 1989) is completely exceptional and confirms our desire to make Tour de France to as many people as possible by re-broadcasting it on free-to-air general channels in Europe thanks to the partnership established with Eurovision Sports. The impressive results in terms of audience are concerned with both the live broadcast of the first three episodes and the traffic on TV2’s digital platforms, which is fourfold. More than ever, racing has reaped people, whether on the side of the road or in front of the television. A market share of 78% on average … Never seen before! “