This is the most valuable luxury car brand in the world

For the seventh consecutive year, Mercedes-Benz remains the only European brand and the only luxury brand in the automotive sector in the top 10 of the 100 “Best Global Brands”

Mercedes-Benz
has increased the value of its iconic brand by 10% in the past year, according to Interbrand’s “Best Global Brands 2022” survey. This underlines the success of the company’s transition to an electrical and software-driven future. Mercedes-Benz kicked off the brand realignment in 2021 by divesting Daimler Truck and updating its strategy.

The aim is to focus even more on the luxury segment and continuously benefit from
opportunities for growth and profitability. Mercedes-Benz aims to build the world’s most sought-after cars and take the lead in electric propulsion and vehicle software.

In order to achieve a structurally higher brand positioning, the model portfolio is being realigned, as announced by the company in May 2022. The strategic decision to be fully electric in all segments by 2030 – if market conditions permit – and the ambition to be CO2 neutral by 2039 further strengthen the relationship between luxury and sustainability.

“Mercedes-Benz’s continued ranking in eighth place, as well as
double-digit increase in brand equity, which exceeds $56,000 million, confirm our strategic direction. It’s about defining the sustainable luxury of the future, putting our customers even more at the center of everything we do and making every contact with our brand a unique experience. I am proud that the work of our entire team for our brand is paying off and is reflected in this great result,” he says.
Bettina Fetzer, Vice President of Communications and Marketing at Mercedes Benz AG.

In addition to the product portfolio, the entire business model will focus even more consistently on luxury. Communication and sales will increasingly focus on the needs and wishes of the customer. Mercedes-Benz pays a lot of attention to reach its potential customers and target groups directly in their own environment and to integrate authentically and credibly with unique and individual brand experiences.

To do this, the company is open to collaborations
with personalities and brands from different sectors, from technology to fashion, music, film and sports. These co-creations allow completely new perspectives. They make it possible to come into contact with target groups that would otherwise have little or no affinity with the automotive industry.

Sales channels are systematically adapted to the real needs of customers and
are supplemented with innovative formats and opportunities for brand presence both within and outside the network. Some examples are the private salons of Mercedes-AMG and Mercedes-Benz G-Class, as well as the Mercedes-AMG store in Dubai. The Mercedes Maybach Atelier, recently opened in Shanghai, is also part of the global strategy.

The American brand consultancy Interbrand has been researching and analyzing the world’s most valuable brands since 1999. The Interbrand ranking can be found at www.bestglobalbrands.com.

The top 100 are included in the annual “Best Global Brands” study, which examines all candidates on three criteria: “Financial return on the brand’s products or services”, “The role of the brand in the purchase decision process” and “Strength of the brand with regard to obtaining future business benefits» Interbrand was the first company to develop
a brand valuation method certified to ISO 10668. This international standard sets standards for valuation and meets the requirements for accurate monetary classification of brands.

Source: La Verdad

Ida

I am Ida Scott, a journalist and content author with a passion for uncovering the truth. I have been writing professionally for Today Times Live since 2020 and specialize in political news. My career began when I was just 17; I had already developed a knack for research and an eye for detail which made me stand out from my peers.