Toyota Motor Europe sets out to be carbon neutral by 2040, so presentations of new battery-electric and plug-in hybrid concepts herald expansion of Toyota and Lexus ranges
Toyota Motor Europe has announced its commitment to be fully carbon neutral in Europe by 2040. Building on last year’s commitment to achieve 100% CO2 reduction in all new vehicles in the EU, UK and EFTA by 2035,
Matt Harrison, president and CEO of Toyota Motor Europe, summarized the company’s strategy at the annual Kenshiki forum organized last week. “In general, there are two priority areas: the first is carbon neutrality and how we propose to achieve it in our different areas of activity; and the second, as we move from a manufacturing and sales company to a mobility service provider, is the future of mobility.”
For his part,
Marvin CookeExecutive Vice President of Manufacturing at Toyota Motor Europe, explained the company’s goal for all its European factories to be carbon neutral by 2030. In this sense, the company’s strategy has several facets, such as minimizing consumption where possible, switching to green energy, and implementing numerous Kaizen innovations to completely reduce or eliminate CO2.
“At our engine plant in Deeside, UK, we have installed solar panels the size of 10 football pitches, recycled over 90% of our waste to generate green energy, and hope to become carbon neutral as early as 2025. to 2040, for those activities beyond TME’s direct control, such as upstream links in supply and logistics chains, the challenge is much broader and can only be overcome through close collaboration with our partners and suppliers.
Likewise,
gill pratt, Chief Scientist at Toyota Motor Corporation and CEO of the Toyota Research Institute, offered some practical insights into the science behind Toyota’s global decarbonization strategy, which uses multiple technologies to maximize carbon reduction and optimize the use of scarce resources. Toyota’s multi-technology approach recognizes the complementary benefits of battery- and hydrogen-powered vehicles in achieving zero-emission mobility. Given the scarcity and high cost of battery making materials and the lack of infrastructure, it is best to use a mix of battery electric, plug-in hybrid and hybrid electric vehicles to reduce CO2 emissions in the to reduce over the next 10-15 years:
“We must do what is best for the environment, which is to achieve as much CO2 reduction as possible with every battery cell produced, and replace as many non-electrified vehicles as possible with electrified ones, on the simple premise that carbon is our enemy. , and no specific motorization,” explained Dr. Pratt.
Toyota’s global strategy is closely tied to meeting the diverse needs of its European customers, with an offering that includes electric hybrids and plug-in hybrids, battery electric and fuel cell electric vehicles, said Kylie Jimenez, senior vice president of People, Technology and Toyota. Motor Europe business affairs.
“We call this the ‘power of y’ because one size rarely fits all, especially given the diversity of customer needs and infrastructure readiness levels.”
Source: La Verdad
I am Ida Scott, a journalist and content author with a passion for uncovering the truth. I have been writing professionally for Today Times Live since 2020 and specialize in political news. My career began when I was just 17; I had already developed a knack for research and an eye for detail which made me stand out from my peers.
