The ABT CUPRA team will compete in the ABB FIA Formula E Championship from 2023, with electric vehicle races in the heart of some of the most iconic cities in the world
CUPRA has spent four years reinventing competitive motorsport and taking to the track to win. This has turned out
with the development of the e-Racerthe world’s first 100% electric touring car, and with achievements from the FIA ETCR eTouring Car World Cup and Extreme E Championships.
With the ambition to become a fully electrified brand by 2030, CUPRA is ready to take the next step and has therefore joined forces with ABT to compete in Formula E, the world’s largest electric vehicle competition.
from season 2023. It’s a natural evolution for CUPRA, which is committed to transforming the racing world and proving that electrification and performance go hand in hand.
Formula E was the first world championship in
100% electric vehicles with FIA certification and it is the only sport certified for neutral emissions since its inception. CUPRA and Formula E share the same DNA and both reach a diverse audience with common values. The audience of the electric single-seater competition consists of a broad group of people with a passion for technology and innovation, with an interest in the physical and virtual world, who value sustainability and enjoy racing and performance vehicles. Like CUPRA, Formula E is present in the metaverse with an official blockchain racing game.
“Racing is in CUPRA’s DNA and in this brand we go out to win,” he stated.
Wayne Griffiths, CEO of CUPRA. “The time is right to take the plunge and enter the world’s largest electric vehicle competition. I look forward to seeing the ABT CUPRA team compete
in the heart of the most emblematic cities in the world. Formula E is a unique motorsport platform, it underscores our ambition to become a truly globally relevant brand, aiming to inspire the world from Barcelona.”
The ABT CUPRA team will be present in the top category of the electric competition with drivers Robin Frijns (Netherlands) and Nico Müller (Switzerland), who have been confirmed for the 2023 season. CUPRA hopes, thanks to the global visibility that its participation in the Formula E will give her. As main partners, ABT and CUPRA will strengthen their relationship in this championship; Mahindra Racing will provide powertrain technology.
CUPRA and ABT are already partners
andn the Championship of the Extreme ETherefore, both brands are pioneers in electric car competitions. ABT achieved great success in Formula E with its own team and CUPRA did the same with the e-Racer, the world’s first 100% electric touring car, at the ETCR. The association between the two companies is a sign of their shared vision and their ambition to reinvent the competitive world through electrification.
The creation of the e-Racer led CUPRA to compete in the FIA ETCR eTouring Car World Cup,
the world’s first 100% electric touring car competition, where the team won both the Drivers’ and Constructors’ Championship doubles in both 2021 and 2022. In 2022, the drivers of the CUPRA EKS team occupy the top three places in the overall standings at the end of the season. The CUPRA e-Racer is by far the fastest and most reliable car in the ETCR for the second year in a row.
CUPRA’s participation in Extreme Ethe off-road competition for electric SUVs that focuses on natural environments threatened by climate change is another action that is part of the brand’s journey towards a fully electrified future in the year 2030. CUPRA and Extreme E believe in the importance of highlighting the problems caused by climate change.
In 2018, CUPRA had the ambition to reinvent motorsport. Since then, the brand has defied the
electrical performance in racing and has pioneered new formats, creating new emotions and experiences.
Source: La Verdad
I am Ida Scott, a journalist and content author with a passion for uncovering the truth. I have been writing professionally for Today Times Live since 2020 and specialize in political news. My career began when I was just 17; I had already developed a knack for research and an eye for detail which made me stand out from my peers.
