Presentations of new battery electric and plug-in hybrid concepts herald Toyota’s expansion to meet goal
Toyota Motor Europe announces its commitment to be fully carbon neutral in Europe by 2040. Building on last year’s commitment to achieve 100% CO2 reduction in all new vehicles in the EU, UK and EFTA by 2035, Matt Harrison, President and CEO of Toyota Motor Europe, summarized the company’s strategy: “From a global perspective, there are two priority areas: the first is carbon neutrality and how we intend to achieve this in our different areas of activity; and the second, as we move from a manufacturing and sales company to a mobility service provider, is the future of mobility.”
Marvin Cooke, Executive Vice President of Manufacturing at Toyota Motor Europe, explained the company’s goal of making all European factories carbon neutral by 2030. In this sense, the company’s strategy includes several facets, such as minimizing energy consumption, switching to green energy and implementing numerous kaizen innovations to reduce or completely eliminate CO2.
The brand offered some practical considerations of the science behind Toyota’s global decarbonization strategy, which uses multiple technologies to maximize carbon reduction and optimize the use of scarce resources. Toyota’s multi-technology approach recognizes the complementary benefits of battery- and hydrogen-powered vehicles in achieving zero-emission mobility. Given the scarcity and high cost of battery making materials and the lack of infrastructure, it is best to use a mix of battery electric, plug-in hybrid and hybrid electric vehicles to reduce CO2 emissions in the decrease in the next 10-15 years.
Toyota’s global strategy is closely linked to meeting the diverse needs of its European customers, with an offering that includes electric hybrids and plug-in hybrids, battery electric vehicles and fuel cell electric vehicles.
Source: La Verdad
I am Ida Scott, a journalist and content author with a passion for uncovering the truth. I have been writing professionally for Today Times Live since 2020 and specialize in political news. My career began when I was just 17; I had already developed a knack for research and an eye for detail which made me stand out from my peers.
