Nissan’s head of design believes that cars will be used in different ways and more than in the last 100 years
“To create today’s car, we need to know and understand the voice of the customer and what is expected of us.” is the view of Nissan Global Senior Design Director, Giovanny Arroba, for whom “cars are different ways and more than
in the past 100 years«. Of American descent but in love with Japan for 20 years, after graduating from the Art Center College of Design, he joined Nissan in San Diego in 2000. From that moment on, he has had the opportunity to influence and shape the language of the brand.
Starting in
Nissan Design America As an exterior designer, Giovanny influenced and contributed to several Nissan and Infiniti vehicles from 2000 to 2008. They include the exterior design of Nissan’s first full-size SUV, the WA60 Armada, the A60 Titan truck and the seventh generation of Nissan’s flagship A35 Maxima.
From 2008 to 2010, Giovanny worked at the Nissan Global Design Center in Japan, where he expanded his influence into global growth models as lead exterior designer for the L33 Nissan Altima and Teana.
In 2014, Giovanny spent 4 years in development at Nissan Design Europe
a full range of design projectsincluding managing the Nissan Gripz concept car, and was promoted to Director of Design there in 2016. After being promoted to Director of Program Design (Nissan Brand) @NGDC in 2018, he leads and participates in several projects with the concept of “Timeless Japanese Futurism.
A concept present in the brand’s recent models, without abandoning the global concept. “To create today’s car, we need to know and understand the voice of the customer and what is expected of us. In this sense, the design is closely aligned with the current trend of electromobility, in which Nissan plays a leading role,” he says.
Taking advantage of his presence in Madrid, we were able to talk to the designer, who explains that electrification has changed the way of designing a lot and created a new way of seeing the car and its design. “The
modern technology It makes it possible to design the interior spaces differently, which are larger -he adds- and allows the installation of large digital screens, for example, and improves the safety of the occupants«.
“We want to humanize technology to bring it closer to users,” he explains. Moreover, from his point of view “technology is there to make our lives easier”, despite the fact that one sometimes feels that the opposite is the case.
The designer tells us that “the electric car is a car with a brutal power delivery that surprises everyone and Nissan Ariya is the maximum expression of design in this current trend of electrification.”
The Nissan Ariya is for Arroba
a clear expression of Japanese design, with open and minimalist spaces that respond to traditional Japanese timeless modernity. “The Nissan Ariya responds to what we wanted, to convey the highest technology in mobility and the maximum proposal for sustainability in the simplest way and with the same harmony of its elements as offered by nature”.
The Nissan Global Design Director defined that traditional vision of timeless Japanese modernity that so well defines the design philosophy at Nissan in five words. “There are five Japanese words that define the traditional view of Japanese culture embedded in the Nissan Ariya:
MAwhat is the way to express the empty interior space while respecting the construction;
SEI which makes it possible to develop that inner space through ingeniously elaborated structures and details;
KABUKU which reflects the boldness, boldness and diversity with which Japanese art is expressed;
UTSUROI which assumes the fluidity and asymmetry of creation as a faithful reflection of nature and finally,
ENGAWA that is the line that separates the interior and exterior space, which in the Nissan Ariya is defined by the wooden dashboard in which all the technology is integrated”.
Regarding the vehicles of the next decade, he predicts designs with clean and aerodynamic lines, because “efficiency will triumph”. From your point of view, it’s a good time
for designers because “we will have a very open field. I believe in the return of minivans, because they are more aerodynamic, but everything will come.” In fact, electric and combustion models will be designed together, but according to his point of view, they will evolve differently and constantly.
Source: La Verdad
I am Ida Scott, a journalist and content author with a passion for uncovering the truth. I have been writing professionally for Today Times Live since 2020 and specialize in political news. My career began when I was just 17; I had already developed a knack for research and an eye for detail which made me stand out from my peers.
