Its portfolio includes rentals to provide users with a 360-degree mobility offer
Vocento is launching itself in the new mobility trends and betting on renting at a time when this long-term rental modality is booming, representing one in four car companies, mainly between private individuals and the self-employed, representing almost 20% of rent parking and growing.
With the creation of rentingcoches.com, Vocento becomes a relevant player in the new mobility, continuing its long history and relationship with motorsport, both from the user’s point of view – informing and advising them in the purchase process and maintenance of your vehicle – as well as from the manufacturer – awarding the best models in the more than 50 editions of the ABC Award for Car of the Year in Spain. With rentingcoches.com, the group is now taking it one step further: being aware of the mobility trends and needs of citizens through direct contact with the public through its multiple print and digital media and the growing number of its transaction platforms.
The new rentingcoches.com platform is integrated into Sumauto, the ecosystem of vertical car marketplaces comprising Autocasión, AutoScout24, Unoauto, Mascus and Motocasión, closing the circle of mobility from ownership (UN and VO) to use (rental), including two wheels and industrial vehicles.
In this way, the company promotes its commitment to transactional activities with the particularity of being a communications group. This places Vocento in a unique position in the market, which translates into knowledge and contact with the 24 million unique users of its titles, who in turn are potential buyers.
According to Roberto de Celis, General Manager of Digital Business at Vocento, “rentingcoches.com’s value proposition is to offer consumers the most personalized rental, i.e. the one that best suits their specific needs, helping them in decision-making.In addition, the platform is integrated into the processes of the leasing operators, which makes the transaction much more flexible and a contract can be signed in minutes».
Sumauto is trusted by professional sellers and leasing companies to help them grow and improve their sales; not surprisingly, these platforms are present in 6 out of 10 car purchases in Spain.
This position of intermediary between supply and demand enables the group to capture quality leads with a high ability to convert to purchase. With the aim of strengthening strategies for attracting potential buyers, Vocento last year acquired Premium Leads to group digital strategies that can generate qualified traffic, with high conversion to purchase, on its web pages and transaction markets.
Source: La Verdad
I am Ida Scott, a journalist and content author with a passion for uncovering the truth. I have been writing professionally for Today Times Live since 2020 and specialize in political news. My career began when I was just 17; I had already developed a knack for research and an eye for detail which made me stand out from my peers.
