Renault restores the figure of the ‘well-prepared young people’ that marked the decade of the 90s
The JASP (Young While Highly Prepared) generation, who
originated in the 90s, represented young people with a high level of education, languages and knowledge that was not valued as it deserved. For this reason, Renault decided to appreciate them by dedicating an advertising campaign to a car as young and prepared as they were: Renault Clio.
Currently, the JASP concept continues in the minds of an entire generation and, moreover, continues to represent young people who want to build a professional career. In this context, Renault has decided to update this mythical campaign with #JaspUpdated paired with the new 100% electric Megane E-Tech as the protagonist, representing the disruption experienced in recent years in terms of technology, driving and sustainability. In this way, his OpenR Link multimedia system with integrated Google, his Harman Kardon music system or his 100% electric drive with
up to 220 hp and 470 km of autonomy
The person responsible for bringing JASP back to life has been the actor
Edward Noriega The mythical Spanish actor who started his career in the 1990s who was and is a well-prepared young man: he studied music theory, harmony, choir and piano at the Santander Conservatory for several years, studied drama in Madrid, etc. . He currently has an impeccable professional career in which he has won multiple awards and, in addition to working on multiple Spanish films, has also done so in the United States, Argentina and France. Interestingly, his first movie ‘Stories from the Crowns’ was released in 1995, the same year as the JASP campaign.
The promotion, which began on May 24 in an outdoor advertising (OOH) teaser format, will premiere in digital advertising on May 31, featuring videos reminiscent of the original spot, as well as a
group of influencers who will amplify the actionincluding Nuria Casas, Aleagullosm, Moderna de Pueblo, Sergio Mur, KIRON (Iván), Francisco Garcia (Kikillo), Nerea Muro, Gianfranco La Vecchia, Albert (Uy Albert) and Sergio Jurado.
«We wanted to get our slogan JASP back to
honor a whole generation who fought to dispel prejudice against young people. While in 1995 Renault Clio was the protagonist, a car that brought independence and freedom to its drivers, in 2022 the 100% electric Megane E-Tech is the best proof of this update: a car that was just born but has all the qualities to reach the top. reach. It will undoubtedly bring more than a smile to the JASP of the 90s and will hook up with the current JASP«, has detailed
Beatrice NavarroMarketing Director for Renault in Spain and Portugal.
Source: La Verdad
I am Ida Scott, a journalist and content author with a passion for uncovering the truth. I have been writing professionally for Today Times Live since 2020 and specialize in political news. My career began when I was just 17; I had already developed a knack for research and an eye for detail which made me stand out from my peers.
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