With the Urus, Lamborghini shows that it knows its audience

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Beneath that angular look is 650 horsepower that can be as tame as the driver wants.

When Porsche introduced the Cayenne in 2002, it discovered a magic key to other manufacturers: luxury SUVs were a money-printing machine. Fans shouted: how can a sports car manufacturer twist its ideals and give up its core business?

In short, the fact that sports car makers are making SUVs is good news for motorcycle enthusiasts: it allows them to have a healthy P&L to spend the excess budget on ultra-constrained madness without depending on their sales to build your future. to ensure. And there’s no denying that Porsche has made some of the best sports cars in the world over the past 20 years.

When the Cayenne was born, the competition looked down on it. Ferrari, Lamborghini and Aston Martin have vowed not to give in and remain determined to make only luxury sports cars. Of these three, the last two already have an SUV on the market and the first one will launch at the end of this year.

Of the many options available to those considering going to Andorra – Rolls-Royce, Bentley, Maserati, Porsche and Aston Martin all have SUVs for sale – the Lamborghini is the one that best suits the wealthy young man: footballer, rapper, youtuber or cryptocurrency millionaire.

For these brands, making an SUV is a novelty, but Lamborghini has a pedigree in this area. In the 1970s he created the LM002, a spartan and tough model, closer to the old Mercedes-Benz G-Wagen with the devilishly powerful V12 engine. Not many have been sold, but collectors are interested in owning an exotic model.

Instead, The Urus is a bestseller. Of the 8,000 cars registered by the Sant’Agata Bolognese brand in 2021, about 5,000 were SUVs. And even if Lamborghini is in big italics on the back, it’s worth remembering that this is a conservative bet on the part of the Volkswagen Group: a car that really couldn’t go wrong.

The platform is that of an Audi Q8, the engine and gearbox, the most powerful in the Porsche Cayenne, the suspension of the Bentley Bentayga, the multimedia system of the Audi A8 and the steering wheel controls come directly from the component box. Audi — which also uses Seat, Skoda or Volkswagen —.

And, unless you choose Sport or Corsa mode, it’s very quiet, comfortable and refined. It’s not what you’d expect from a Lamborghini, but feels like an Audi: sleek and powerful yet polite, without going over the decibels appropriate for the neighbours.

Of course, once these are selected, the tailpipes open with a low note and an unmistakably dramatic, Italian roar. The engine is a twin-turbo V8 – the first time a Lamborghini has used this technology – which takes a moment to kick in, but once it does, the car shoots away with ease.

It’s a Lamborghini, so it has to be fast. The 650 horsepower it has makes for that, and the suspension is tuned well so the extra weight and height aren’t noticeable. The engineers have done so well that it’s easy to forget that it’s an SUV that can accommodate five people and their luggage, as well as spend a weekend in the Pyrenees in a few hours.

As for the design, yes it is angular, but it is much more restrained than the other models to which the brand has accustomed us. It’s sleek, modern and attractive, but it’s not as risky as the rest.

The one thing that catches your eye the most is the color department: While the dealer had a very futuristic silver unit, the most common ones are yellow, lime green, or, the one we drove, metallic purple. Hits for the young rich audience.

Source: La Verdad

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