Four million tickets for theatre, opera, operetta, musicals and classical concerts remain unsold until the end of the year this year. A further increase in tickets is expected for next year, which is a concern for the organizers.
A decreasing capacity utilization means a greater need for subsidies, which will hardly be possible in the current economically difficult times. “Empty halls are not just a financial disaster. They are just as frustrating for the performers as they are for the audience. Because the stage experience thrives on shared and collective cultural enjoyment’, Karl-Michael-Ebner, president of the Austrian Music Theater Prize, summarizes the drama.
In addition to the Covid pandemic, Putin’s war of aggression against Ukraine, with skyrocketing energy prices and galloping inflation, there are also fundamental changes in public behavior.
Inspiring young audiences for opera and theatre
The regular audience in the rows of seats is over-aged. Now it is important to make younger generations enthusiastic about culture, so that the curtain does not fall for good in some traditional establishments. Young people in particular make short-term decisions and are used to buying tickets online. On the platform, oeticket offers a common stage for theatre, opera or concerts.
New concept brings hope
Among other things, users receive suggestions for performances according to the “Amazon principle” and save themselves from searching individual websites of the organizers. The route to the next concert, opera or theater visit is now as easy as selecting a movie from the streaming service. The culture managers are hoping for sold-out houses again.
Source: Krone
I am Ida Scott, a journalist and content author with a passion for uncovering the truth. I have been writing professionally for Today Times Live since 2020 and specialize in political news. My career began when I was just 17; I had already developed a knack for research and an eye for detail which made me stand out from my peers.
