The French government wants to ban influencers from advertising cosmetic surgery. Online advertisements for sachets of tobacco-free nicotine to suck and sports betting are also affected. The goal is to “protect public health, young people and consumers,” it said.
The Senate will discuss a corresponding bill from Tuesday. According to this guideline, ads in influencer posts must be clearly marked as such in the future. Anyone violating this should be punished with up to two years in prison. In addition, fines of up to 300,000 euros are planned.
According to the draft law, the addition “Prohibited for minors” must be visible in future advertising of games of chance. Advertising bans for unhealthy food and alcohol, on the other hand, have already been rejected in the committee.
names must be published
The goal is “to protect public health, young people and consumers,” said centrist Senator Amel Gacquerre. Many influencers make money by presenting products such as mascara, sneakers or video games and getting paid for them by companies. Those who did not comply with the rules that applied previously must now also face the consequences. Economy Minister Bruno Le Maire had announced that the names of these people would be published.
There are about 15,000 influencers active in France, of which about 15 percent are full-time.
Source: Krone
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