The European Union will monitor political advertisements more strictly in the future (see video above). This applies, for example, to online platforms that may only use personal data for political advertisements if citizens have given explicit permission for this. Technical details still need to be worked out.
There is currently an agreement in principle that needs to be approved by the plenary of the Parliament and the Council of Ministers of the EU. Under the new rules, particularly sensitive data such as religious beliefs, skin color or sexual orientation may no longer be used for political advertisements. The background is the concern that such advertising will be deliberately misused and that third country actors could interfere in EU elections.
Labeling requirement
Another aspect is transparency. “Political advertising must be clearly marked,” Parliament said. It will be easier for citizens, authorities and journalists to find out who is financing political advertisements and how much is being paid. The European Commission is also planning a publicly accessible database in which all online political advertisements and associated information will be kept for up to seven years.
Most of the rules will enter into force after a transition period of eighteen months. However, parts could already apply to the upcoming European Parliament elections in the middle of next year.
Source: Krone
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